Kovacs Design Furniture > News > March 2017 > Colour corner: why pink is still punk

Colour corner: why pink is still punk

And why dusty rose, coral and peach are too…

They’ve outgrown Barbies, bubblegum and children’s bedrooms. Mature and soft-hued pinks have held their ground for a few years and look set to remain popular in 2017. Why has pink got so much sticking power?

It’s ubiquitous.

Colour crazes tend to reflect what’s shown on the runways. Young, influential designers like Ryan Roche began using a now-familiar dusky rose shade back in 2013. Scandinavian designers then took cues from fashion spreads and social media feeds started to flood with ‘Scandi pink’ tags. Artists, fabric designers and illustrators followed suit and soon homeware designers were giving it a metallic sheen. Pantone confirmed the hype by awarding its influential Colour of the Year status to a soft pink called Rose Quartz in 2016, adding fuel to the pink pyre. And now everyone from restaurants to technology companies are primed with pink.

It represents an entire generation.

The term “millennial pink” was coined by commentators last year. However the colour is technically a range, encompassing everything from muted blush pinks to dusky rose and salmon-peach. Like the avocado green or mustard of the 70s, this pink captures the mood of current times. It’s modern style has been stripped of gendered overtones, sparking debate around whether it represents increasingly liberal attitudes to gender fluidity. That may be so, but by all accounts it’s not going anywhere.

It plays well with others.

Pink is showing up in all corners of interior design. In wall colours, velvet cushions, chunky knit throws and rose-gold accents, pinks are occupying territory previously reserved for beige or grey ‘nudes’. Using a touch of blush breathes life into a space rather than sapping its verve (as beige tends to do). Best of all, the dusky shades complement this season's arrivals of forest-greens and rich greys, which are fast staking a claim to mood boards around New Zealand.

If we’re generalising, pink doesn’t exactly represent a bold choice these days. But it does offer a balanced alternative to some more traditional choices. It’s modish but still a little unconventional. It expresses youth without being solely for the young. And it’s a healthy alternative to pallid neutrals.

That’s why, while some trend watchers believe we’ve seen the back of pink, we’re open-minded on the subject. Coming or going - we still think it’s worth talking about.


Posted on 08/03/2017 by Kovacs

Tagged under: colour, fabric, material, pattern, Tips
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