The development of our new campaign grew out of a misconception the Kovacs brand has in the marketplace.
We are immensely proud of our work, of the quality of products we make, and of the team who makes them. Unfortunately there are still many people who believe Kovacs is a European brand (which, let’s face it, is probably due to the name). Not enough know of the expertise that goes into our work.
That’s why our latest campaign doesn’t just feature our products but our people too. With Bruce and Carole stepping up (and sitting down) as ‘the talent’ in our new advertising we hope to highlight the passion and expertise our people have provided through many years of dedicated service.
We needed a statement that could simply highlight this (one that could be read easily as you drove past the billboards). The market is awash with flat-pack furniture and shoddy imitations. But we make it right. And we make it here.
We’d like to thank everyone who put in the work behind the scenes making this happen. Lightworkx Photography, Voila and Secret Identity all put it the hours to ensure we could look our best.